Posted by vpowell on August 27, 2012
Effette. Mysterious, memorable, engaging and dramatic.
Samantha and I wanted to add something edgier to her portfolio. We wanted to bring a fire to the sweetness she showcases so well. I feel like we reached success. From wardrobe, to flowers, to makeup, Effete was special from the moment it was conceptualized.
Published in Essere Magazine, August 2012.